Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other content formats. Social media content calendar platforms previously utilized include but are not limited to: Google Drive, Loomly, Trello, Slack, SproutSocial, Evernote, Hootsuite, Agorapulse, StoryChief, etc.